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The Cookies Notice explains how RootFi uses cookies and similar technologies in the course of our business, through our website RootFi. It explains what these technologies are, and why we use them, as well as your rights to control our use of them.

We may update this Cookie Policy from time to time, therefore, we encourage you to periodically review this page for the latest information on the Policy.

This policy is effective as of 16 March 2023.

What is a Cookie (🍪)?

Cookies are small text files that a website asks the user’s browser to save on the user’s system/device, when a user visits the website, in order to remember the user’s device upon revisiting the website or during the session. Cookies set up by the domain RootFi, are called first-party cookies and cookies set by other domain(s) than the website(s) you are visiting are termed as third-party cookies. Third-party cookies are generally used for marketing and advertising purposes.

Purpose of using cookies?

Our website RootFi (“RootFi” or “We” or “Our” or “Website”) uses cookies and other tracking technologies for the following purposes:

  1. To analyze your use of our website
  2. For promotional and marketing purposes
  3. To understand your preferences such as preferred language  
  4. To deliver information that matches your interests
  5. To help us understand our audience and traffic patterns
  6. To let you automatically log into programs and parts of our site that require membership
  7. To manage and present the information displayed on our website

Types of cookies used by RootFi

  1. Strictly Necessary Cookies 
  2. Targeting Cookies
  3. Functionality Cookies 
  4. Performance Cookies

User-Generated Content

Cookies are not the only way to recognize or track visitors on a website. We may use other similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our websites or opened an e-mail including these. In many instances, these technologies are reliant on cookies to function properly, and hence, declining cookies will impair their functioning.

How can I control cookie preferences?

Most browsers are set to accept cookies by default. However, you may remove or reject cookies in your browser’s settings. Removing or rejecting the cookies may affect the performance of the website.  

You may opt-out of the cookie by by clicking on the floating action button at the bottom right corner of the page.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

Ishwar Gogineni

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