Introducing RootFi - The Unified API for Business Financial Data

RootFi’s Unified API makes it easy to integrate your business customers’ accounting, payments and e-commerce platforms through a single API. Read our first blog post by our Co-Founder & CEO, Ishwar Gogineni, who explains the power of RootFi’s Unified API, examples and use cases of a Unified API, and how you can get started using our Unified API.

Introducing RootFi’s Unified API

RootFi is building a Unified API for Business Financial Data.

We make it easy to access business data from your customers' accounting, commerce, and payments platforms. Build once to our API and access 20+ integrations (and counting).

Benefits of a Unified API

Our Unified API removes the complexity of having to learn, integrate, and maintain the APIs of every platform your business customers use. Companies can accelerate their product roadmap and save on both development time and maintenance costs.

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Unified API Example Use Cases:

• Apps for analysing and managing the performance of specific business functions (e.g. sales, finance)
• General BI and data analysis tools for business insights
• Spend Management Platforms - Corporate Cards, Expense Management, Travel and Reimbursements with reconciliation
• B2B Payments - Usage-based Billing, Subscriptions etc.
• Financial Institutions - Invoice Financing, Revenue Based Financing, Merchant Cash Advance
• Credit Underwriting - Term Loans, Trade Finance, Working Capital Loans, Merchant Risk, etc.
• Accounting Automation - Accounts Receivables (AR) Automation, Accounts Payables (AP) Automation, Account Reconciliation, Inventory Management, Procurement etc.

How does RootFi’s Unified API work?

1. Integrate the RootFi APIs into your app.
2. Configure and activate the relevant platform integrations
3. Your customer fills out a simple authentication form embedded in your UI.
4. RootFi connects to your customer’s data, transforms it into a unified schema and syncs it to your preferred data destination.
5. Your customer repeats step 3 as needed to connect additional data sources.

If you’re interested in checking out RootFi Integrate, book a demo here or email me at ishwar.gogineni@rootfi.in!

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